What does a digital strategy involve?

Good question…

Just like a solid business plan all good web endeavours really need to have a strategy gluing it all together.

Most of the web presentation I have worked on (for clients) have come past my desk in various states of despair and or build.

Most clients have reported lengthy delays with their chosen development design team and upon further investigation the blame squarely get pointed back to a lack of a decent plan.

Its great to conduct peer reviews, throw a few conversations around the room and even ask mum’s opinion however every effort should be made to think in the eyes of the end-user and what essentially is in it for them.

When I get engaged on a new project I spend most of time gathering information, drinking heaps of coffee and spending time with clients assessing the overall opportunity; essentially I tend to base my investigations around the following 5 key elements:

  • Where do they want to be (business goals)
  • What are the top 5 goals for the first year (online)
  • What are the key metrics required to assess success
  • What are the steps necessary to carry out an adequate plan moving forward.
  • Who are the resources allocated to manage the project both pre and post deployment

Once the early phases come together other elements need to be further sounded out and as a rule this is where we start digging deeper into darker territory – some of the elements include:

  • Potential gap analysis
  • Peer reviews
  • Overall web opportunities
  • Individual business unit requirements
  • High level functionality
  • IA (Information Architecture)
  • Usability
  • Design elements
  • Brand incorporation
  • SEM (Search Engine Marketing)
  • Social Media Inclusion
  • Content requirements
  • Photography requirements

From my experience every job is so very different yet all tend to succeed if the documentation, research and consultation come together.

What about you? any experiences in this space? Keen to know

About jose

José started his (On-line) entrepreneurial journey back in 1995 and since then has amassed plenty of experience in business management, web technologies, e-commerce, web strategy, usability, mobile web application development, online wagering industry, operational management, strategic planning, building great teams, motivation, mentoring and overall big picture thinking. José loves to plan and more so continuously focuses on the rewards associated with successful implementations. View all posts by jose →

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